The Consumer Consortium on Assisted Living (CCAL) is the only national consumer education and advocacy organization focused on the needs, rights and protection of assisted living consumers, their caregivers & loved ones. CCAL educates consumers, trains professionals, and advocates for assisted living issues. CCAL works collaboratively with a broad spectrum of people and organizations to support quality assisted living, and provide options for individuals with low incomes.

Goals and Objectives

• Ensure that the organization is financially secure, well managed, and successful in achieving its annual goals.
• Educate consumers, advocates, professionals and the public about choices and needs in the confusing landscape of assisted living.
• Strengthen the consumer's voice and involvement in advocacy for assisted living.
• Provide tools and resources to help consumers make informed choices.
• Promote quality care and effective practices to enhance the quality of life for assisted living residents.
• Advocate for assisted living as an option for individuals who have low to moderate incomes.
• Monitor national assisted living issues to support consumer needs and to ensure that industry practices do not take precedence over consumer needs.
• Serve as a national resource and facilitator to promote the exchange of information and ideas among the diverse stakeholders of assisted living.